B
Area Sales Representative - Niger
BIC Nigeria • Niger
Posted: 15 October 2026Deadline: 29 October 2026
📋 Requirements
- •3-5 years of relevant experience in FMCG sales or business development Business and results-oriented with proven negotiation skills Able to identify new sales opportunities Understand the needs of customers and provide solutions Smart-working, rigorous, well-organized, and analytical A self-starter, working under pressure and a completer/finisher Build strong relationships with both key external and internal customers Energy and passion for achieving own commitments and delivering company objectives Able to influence and persuade others to take a specific course of action
📝 Description
- •The Role
- •Responsible for driving sales, distribution, and in-market execution across an assigned territory, while building strong customer relationships and identifying opportunities to grow the FMCG business.
- •Main Responsibilities / Tasks
- •Generate sales orders and ensure delivery of products in the assigned sales areas and outlets
- •Efficient retail redistribution of all BIC products Lucky Stationery Nigeria and effective coverage of relevant outlets in the assigned sales areas
- •Regular review of performance with the regional managers and customers in line with agreed targets.
- •Develop a coverage Plan for the territory.
- •Seek new sales opportunities within designated sales areas.
- •Flawless implementation of SFA and other projects in sales areas.
- •Flawless promotion execution and POSM deployment.
- •Key Performance Indicators
- •Achieving sales targets: Volume and Value
- •Achieving coverage plan and number of new outlet listings
- •Frequency of orders and cash collection
- •Speed to shelf and high-impact visibility
- •Strong Numeric and Weighted Distribution of BIC products Lucky Stationery Nigeria in the region.
- •Requirements
- •3-5 years of relevant experience in FMCG sales or business development
- •Business and results-oriented with proven negotiation skills
- •Able to identify new sales opportunities
- •Understand the needs of customers and provide solutions
- •Smart-working, rigorous, well-organized, and analytical
- •A self-starter, working under pressure and a completer/finisher
- •Build strong relationships with both key external and internal customers
- •Energy and passion for achieving own commitments and delivering company objectives
- •Able to influence and persuade others to take a specific course of action