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Regional Sales Manager (RSM)
Blume Nigeria Limited • Sokoto
Posted: 15 October 2026Deadline: 29 October 2026
📋 Requirements
- •Education: Bachelor's Degree in Business Administration, Marketing, or a related field MBA preferred.
- •Minimum of 12 years’ total sales experience, beginning from a salesman role.
- •At least 4 years’ proven experience as a Regional Sales Manager.
- •Mandatory FMCG industry experience only candidates with FMCG backgrounds will be considered.
- •Strong experience in team leadership, distributor management, and sales execution.
- •Demonstrated ability to drive sales growth through effective people and performance management.
- •Excellent analytical, communication, and negotiation skills.
- •Key Competencies Strong leadership and people management skills Strategic thinking with execution excellence Results-oriented and performance-driven mindset Ability to work independently and manage multiple priorities Strong understanding of FMCG sales operations and route-to-market dynamics
📝 Description
- •Job Summary
- •We are seeking an experienced and results-driven Regional Sales Manager RSM with a strong background in the FMCG industry to lead and drive sales performance across the assigned region.
- •The ideal candidate will have a proven track record of managing high-performing sales teams, executing effective route-to-market strategies, and delivering sustainable revenue growth.
- •Key Responsibilities
- •Develop and implement regional sales strategies aligned with company objectives.
- •Lead, coach, and manage the regional sales team to achieve sales targets and KPIs.
- •Drive market expansion, distributor performance, and outlet coverage within the region.
- •Monitor sales performance, analyze market trends, and recommend corrective actions.
- •Build and maintain strong relationships with distributors, key accounts, and trade partners.
- •Ensure effective execution of trade marketing activities and promotions.
- •Prepare and submit regular sales reports, forecasts, and market intelligence.
- •Ensure compliance with company policies, sales processes, and ethical standards.
- •Qualifications & Experience
- •Education: Bachelor's Degree in Business Administration, Marketing, or a related field MBA preferred.
- •Minimum of 12 years’ total sales experience, beginning from a salesman role.
- •At least 4 years’ proven experience as a Regional Sales Manager.
- •Mandatory FMCG industry experience only candidates with FMCG backgrounds will be considered.
- •Strong experience in team leadership, distributor management, and sales execution.
- •Demonstrated ability to drive sales growth through effective people and performance management.
- •Excellent analytical, communication, and negotiation skills.
- •Key Competencies
- •Strong leadership and people management skills
- •Strategic thinking with execution excellence
- •Results-oriented and performance-driven mindset
- •Ability to work independently and manage multiple priorities
- •Strong understanding of FMCG sales operations and route-to-market dynamics